My newest video for Time Magazine is about Pandora, the internet radio service. I visited the Oakland offices of Pandora and spoke with founder and Chief Strategy Officer Tim Westergren. We discussed various recommendation engines used by other companies and what makes Pandora’s Music Genome Project different.
Great video. I really like Pandora’s approach to creating their database. I love listening to music but I am not really into the industry, so I have a tough time listening to “non mainstream music.” But, it seems that it’s the lesser know artists that strike me fancy. I can’t wait to use this.